itniche36 – IT Niche 36

Awareness
- Capitalism
  - Nobody wants to work for free
- Cultural difference
  - No proactive study
- Trust – Brett Shepherd, Eric Bromley, Mark Cohen, Roger Allen, Sid Pearl
  - Own-benefit first, no mutual benefit unlike they mentioned
Communication
- Japanese information to English
  - The most advanced, detailed information is only available in Japanese
  - Even Japanese information does not reach the US office.
- Sales and partners
- Sales and boss
  - Boss tends to talk to Japanese-speaking employees.
- Sales and head office
  - Head office tends to talk to Japanese-speaking employees.
- SE and sales
  - Not 100% trustful each other
Concept
- Investment
  - Time
  - Money
- Business plan
  - Turnaround
- ROI
- Process, People, Technology
Consistency
- Decision making
  - Way depends on Boss
- Plan
  - No international plan
- Schedule
  - No international schedule
Human resources
- Bilinguals
  - The most advanced, detailed information is only available in Japanese
- Returnees
  - Not used to English used in the US
- MBA
  - No scope, strategy
Knowledge
- Documentation custom
  - No concept for sharing, and incidents are not documented in standardized way.
- Experience-oriented
  - Knowledge resides only in people
- Support document
  - Documentation for self learning is not well-planed.
Marketing
- Any stage of software Life-cycle
  - Concept, scope, development, sales, pre-sales, implementation, deployment, customer support, troubleshooting
- Local
  - Localization
- Worldwide
  - Integrity, balance
Networking
- C-level contacts
  - No clue for starting, establishing the base
- Viral communication
  - No blog, user group, community
Persistence
- Follow-up – 360
- Patience
- Role-sharing
- Systematic approach
  - Different division, personal, stage, status, goal, role
System
- Job description
- Knowledgebase
- Automatic upgrade/patch delivery
- Professional service
- Role-sharing
- Systematic backup
- Work flow

Is this because the PROS?

Freedom
Loose connection
No regulation
No RINGI

Is this because of opposite directions?

Detailed settings
- Simple
Flexible settings
- Template / default settings
Hearing base
- Checkmarks on table
- Request for Information/Proposal
License business
- Free license, consultation
Software base
- Appliance
Windows based
- Web based

Is this because of way of promoting?

Exhibition
- Forrester (2006, 2007)
- Gartner (2005, 2006, 2007)
- Info Security (2005)
- MasterCard (2005, 2006)
- Techno Security (2005, 2006)
Seminars
- JBSD (2007)
- JCCC (2006)
- IWIUSA (2006)
- KDDI America (2008)
- SYSCOM (2005, 2008)
- TTM (2006)
Mass Media
- ISSA Journal (2005)
- Japanese magazines (SUN, Frontline, OCS)
- SC Magazine (2007, 2008)